WHITE NOISE SOUNDS OFF

A lot of people describe freeride as a battle against gravity waged on a steep, snow-covered mountain. But in Xavier De Le Rue’s eyes, gravity is your friend. Three-time FWT world champion De Le Rue has stood atop snowboardings’ freeride scene for years with his seemingly fearless, straight-downhill style of riding. And beyond his successful career in the Swatch Freeride World Tour by The North Face, De Le Rue has brought his signature style on filming missions to mountains around the world, most recently producing film segments for Standard Films, TimeLine, and This Is My Winter.

The newest film, White Noise, is now available onlineand reaches beyond the standard action sports formula,  taking a look at the mental commitment an athlete operating at De Le Rue’s  level has to give. Though he rides intimidating, über-steep faces at 100km/h+ with what looks like complete ease, inside his head De Le Rue is constantly battling to balance ambition against safety, risk against reward.